7Dig17 Aug 2020 12:51
US-based TikTok rival Triller is currently ranked as the No.1 photo & video app on the App Store store in India. And it achieved the feat, claims the company’s CEO Mike Lu, “without spending a dime on marketing”.
Writing in a post on LinkedIn on Saturday (July 4), Lu said: “Triller surpassed YouTube and Instagram in the IOS App Store [in India] in a single week. This is a historic moment for our team as we’ve been working around the clock.”
This will be music to the ears of the major record companies, who all own minority stakes in Triller, which has raised over $30m to date.
Triller’s surge in popularity over the past week on the App Store comes just one week after one of its biggest rivals, TikTok, was blocked by the Indian Government alongside 58 other Chinese-owned apps
Going to be massive