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At the moment it’s like a falling knife in slow motion, just slowly moving down overall with the odd blip up.

Only major positive news in short term could be an acquisition or maybe an update on total openness.

Showing all their suppliers public at moment would be unwise as the press would simply then investigate every supplier for any foul play so more bad news and even worse if Mr K was good mates with any of the so called law breakers and that’s the worry there could be a lot more bad news to come but on the flip side positive news could also come and push us right back upto 360-380 levels

Very true but BOO is always under fire and it keeps pushing down and well hopefully tomorrow it will go up and stay up.

Well if 310 support is lost I am gonna get out with a loss and watch from sidelines, see where it goes, let us hope tomorrow us a blue day otherwise sub 300 is pretty much certain.

Well the lowest it will go is 120p and anything under 150p is a bargain, I have added more at 144p today to keep slowly building my holding up and if it continues dropping I will add more at 140p, 135p, 130p and so on until it seem to consolidate hopefully for a day or two allowing me to fully load in, as this could also quickly rally back to 165-175 levels very quickly as this share can move as quick upwards as it does downwards.

Fundamentals are solid and there is zero risk long term, but like people say the entry point could improve to as low as 120p.

Yep stick to high street it’s what you know and it’s dying.

When the high street comes for BOO with all their old clobber we will all tremble in fear.

The high street trying to sell its old clobber online cheap is going to get no traction at all and meanwhile BOO can keep winning major marker share in US and Middle East which will soon represent more than 50% of their business and have revenues tripled by 2023 at the current rates of growth.

If you can’t see the fundamentals and growth this company has then your blind and one day the SP shall represent that too and those holding in the 200-400p region will be laughing all the way to the bank.

Our portfolios or at least mine are diversified and we could all sell BOO tomorrow but we don’t and when we do sell it we always want back in because of FOMO because the fundamentals and growth are incredible.

BOO has double maybe even triple bagger written all over it long term and with the rapid growth that could be thinking small.

As the saying goes the higher the risk the higher the reward and BOO I’d say is low/medium risk especially to mid/long holders it’s only more risky in short term and the gains could be huge and any losses only short term.

If you want in your 320 entry is here if you never wanted in and are here to just talk BS then fine but your just chancing you’re luck in reality as just like us all when we sell up or want to lower average big time it can pay to try and talk it down in short term.

Long term we’re all winning with BOO

Claire if high street has so much stock sat around not selling are you not seeing the clue?

They can’t sell it because customers don’t want it and if it’s months old then it won’t be in fashion either.

Best bet for high street is get it recycled or bin it, high streets six months plus old clobber sold cheap is not gonna threaten onliners.

Claire your really funny, stop embarrassing yourself old girl.

Claire you might get your 310, even 300 maybe as the short term SP is volatile.

Just don’t spout BS about whole high street coming for BOO as they simply stand no chance as between BOO and ASOS any high street brand has little chance and as Cookie said the internet was not invented 12 months ago so if the high street could of gone digital because they’d all love too they would of done it years ago but it is far from easy and can take years to get right and requires very talented people to get it right and pull it off. BOO have it nailed and have millions of cash in the bank so can easily defend against any attacker to the point it would be like bringing a knife to a gunfight.

Boo might be 310 tomorrow it might also be 340 and my average here is 339 so I’d like it a little up but I’m also in no rush if it drops I can consider adding more and if it goes up then great but comes Christmas it will try to push past 400 again on hype maybe sooner but between now and then it will could hover 300-340 or 320-360 or even lower/higher depends what negative/positive news comes along.

Let’s not forget BOO has a new factory coming soon, I’ve also heard they have acquired another premises as well and they could post news of an acquisition or better than expected growth/sales in USA/Middle East etc. And share their supplier list public sooner all of which would push it up and of course news could come out BOO was complicit in toxic stuff and push it further down.

It can move either way but one thing for sure is the high street is not coming for BOO and if they did the battle would be short lived and BOO would come out even stronger.

Claire, LOL!
Talk about clutching at straws are you like 90 or something?

A) moving an army into terrain they have not long term experience in
So high street has no chance then, digital is BOOHOO strength, the high street cannot move their army into digital considering BOO are so strong and have long term experience in it.

B) supply lines been stretched
Boo buy worldwide and are opening their own factory and increasing resources to handle triple the sales they are currently doing so they are well prepared for growth and crushing any failing high street brand, again which brands?

C) entering a territory with an established rival power base
Yes BOO are well established and establishing themselves worldwide and have quick rapid success infact they are stealing market share rapidly, BOO is winning!

Yes Claire please answer the question which high street companies are coming for BOO? Most can’t afford to pay their rent and are drowning in debt, not gonna be able to put much of a fight are they? More likely to get taken over by BOO but saying that BOO want solid companies they can grow and not failed and dead high street brands.

Also BOO made it clear they can buy cheaper over seas and their own factory will reduce cost also, they are trying to do the good thing by supporting the local community and keep U.K. jobs safe.

But it’s not BOO job to do the job of the government and if the spotlight on Leicester does not change then maybe it would just be better for BOO to stop trying to do the right thing and move more buying to over seas.

Also remember BOO UK suppliers account for 40% of their business and that supply cost them more and they can push move of that over seas if they wish and indeed they already are as they have dropped several U.K. suppliers in recent weeks for cheaper overseas better quality suppliers.

Margins will hold, sales will keep increasing and BOO will polish their act and in the long term the SP will double!

Claire your also posting like BOO is a U.K. company, THEY ARE INTERNATIONAL!

Boo are expanding massively and growing at alarmingly fast rates, USA 82% up in last RNS and they are just getting started.

Great thing about digital and companies which are good at it and also good at social media and influencers and BOO are best in class in that segment is they can get brand recognition quickly and grow quickly.

Right now BOO could just let their U.K. business hold steady and focus on other regions as the grow potential their can eclipse U.K. sales massively.

Death of high street has being accelerated massively by the pandemic world wide.

Nobody this Christmas wants to go the high street and pay higher prices, have to wear a mask, risk getting ill or death and even after all that still can’t try on a clothing item.

Instead they can save petrol money or cost of public transport, sit in comfort of their home and buy online and be safe whilst at same time getting a better deal and then show off their purchase on social media and with influencers and help grow the BOO brands.

Boo group is established as is ASOS and are geared up and well prepared to have amazing Q4 sales and beat all previous records.

Boo fundamentals are great and growth will keep accelerating now they have foot holds in USA and Middle East, next step is establishing strong sales in Asia and becoming a true worldwide dominant online force.

Once all the toxic stuff as you say passes this will be a 600p plus share but that might be June 2021 or June 2023 but it’s gonna happen and that’s for sure.

If it was so easy Claire then all the dodgy Leicester sweat shops would have their own online stores and be selling directly, oh wait it’s not easy.

If it was so easy then why did Amazon put some much of high street out of business and crush so much of its online competition.

Digital is a fine art and Amazon are kings and ASOS and BOO are pretty damn good at it too.

Plus the high street would of been doing digital years ago if they could and if it was easy as rent is damn expensive whereas digital has much lower overheads

Moving to digital (online) is not easy at all and being successful is extremely difficult and I know I’ve being in too management for an online company for twenty years.

Claire you’ve just properly showed yourself up saying that in short your talking out your behind and know absolutely nothing about digital.

Boo are masters of digital and have 15 years of experience any high street brand attempting digital and trying to gain market share from BOO or ASOS will really struggle.

Got in on BioNtech at $87 on today’s dip, if their trials pass will be $150 plus I think but I’d they fail then around $50 so bit of a gamble

Boo will also be 380p at some point and when it hits it I’ll come back and tell you so Claire.

Easy to plump a number from air and say it will hit but question is when and what happens between

NIO my best performer today, but being in it since $18 and gonna stick with it. :)

Do we think it can go lower, my average is 149p at moment and considering adding more as surely it can move back to 170+ next week, unless the market does not like the new CEO.

$80 target, really paying off holding in here. :)

Yep it is a transformation and this next quarter sales will be heroic for sure, Amazon is absolutely flying and ASOS will follow suite.

Over 300% up on profits.
Well can see them having strong day or at least a strong few days once profit taking is pass