RE: Morning All BIDS holders15 May 2019 12:36
I'm sure they do tracking, but that doesn't mean they're doing it to the extent that they can make it as well understood as established advertising mediums.
The other thing I am wondering is how defensible it is, are they just paving the way for someone else to come into this market or are their agreements with the gaming companies going to put them in a position where they have do have exclusivity over a significant amount of the gaming market or is this just going to eventually go the way of the highest bidder? The problem is that they don't actually own the advertising space which is what companies like FB, Youtube, Outdoor etc do