RE: Checked in9 Mar 2022 20:34
Do you see the difference ?
Dec 2019 - Under the terms of the agreement, the advertising group has agreed terms for gross media expenditure up to £10,000,000 per annum for the next two years.
Dec 2021 - Bidstack has secured a revenue stream of a guaranteed minimum of US$30 million advertising spend over two years
One of these was talked up as if it was a minimum of £10m, the other is being talked down like it's a maximum of $30m. You really couldn't make this up.
How much are they going to see? What does it matter? The point is to nick away the spend from other mediums, online, tv, out of home at this point in time. Why is that? Because they own the damn space. Do you ask a biotech in the early stages of a clinical trial what its revenue forecasts are?