RE: Dinosaurs and Demographics16 Jan 2022 20:27
The reach of video games is enormous. I still play them and I’m pushing 50. Relatives my age still play Xbox and PS5. Obviously youngsters do too. But I’ve noticed young girls seem to be as much into it as the guys. I had a “proper” gamer conversation with a young lady, quite recently.
And… another young woman I know was telling me of her new found love of e-sports. She’s sports mad; real world football, cricket, etc. but during lockdown she discovered Twitch and e-sports and spent a long time gushing about which gamers she now follows and how it all works.
So not only do Bidstacks have the opportunity to capture eyeballs of old bits like me, they got male and female gamers AND e-sports fans, who will see the adverts too.
The potential is absolutely enormous.