Just look at this recovery - it's measured, calm and confident. PIs and IIs are not going to let this drop sub 300 again. They could try and discredit Boo again with more bad press - but that might achieve -2% drop if they're lucky. Boy + wolf anyone?
RE: I hope Chrisengland managed to get back in...01 Sep 2020 08:25
We were saying it with near certainty all through the weekend though. Our theses were based on price action and sentiment - but the others were clearly in denial because they didn't want to accept that they had been shaken out of a share they probably felt they were safe in... No-one likes to admit fault in making rash decisions that cost them money.
The risk to staying out is greater than being in...01 Sep 2020 08:20
Scared money DOES NOT make money. Hope the idiots claiming 240 are still out, because they probably wont be able to shake their denial for a couple of hours - by which point they'll have to buy in around 310-320 haha.
RE: I hope Chrisengland managed to get back in...01 Sep 2020 08:15
Yep she (or is he?) panicked like a lot of us (myself included) but didn't see the show of strength at 268 and decided to stay out rather than buy back in. I think she realised decent profit but obviously will now be chasing to get in at a much higher price now.
Even a nice sunny day like today can't save the highstreet01 Sep 2020 08:13
Another massive red flag for bricks and mortar is the lack of fitting room facilities in stores - last weekend I did some market research and visited most of the main B&M competitors to boo, and all of them had closed fitting rooms and even after some 'fake pleading' they said they could be shut down for failing to adhere to guidelines.
That's yet more angry and inconvenienced shoppers who will love to revenge spend at Boohoo!
Most of the sideliners were thinking on Friday...31 Aug 2020 12:34
...that they could buy in sub 268 on Tuesday because of a media sh*t-storm over the weekend (which hasn't happened). That has invalidated most of their theses which will be causing some to stack orders for tomorrow's open. Sentiment isn't nearly as bad as it was the first time round so to expect a retracement to similar levels as then is quite naive and shows poor understanding of market psychology. If the news was different and there was a new angle I could understand you pricing in fresh panic and sentiment damage, but that hasn't materialised. Everything points towards a quick bounce on Tuesday and then steady climb back up to 320 by the EOW. Big players won't let this drop as they'll be eating up shares if we even sniff around 270 again (not a random number - based off Friday's price action and the steady accumulation from 210-270 last month). There may be a last ditch attempt from shorts at the open which could cause a little dip in the first 15 but honestly the buy orders will probably be outweighing the sells and this will ping back above Friday's close before the end of the day. Remember - earnings are fast approaching and there is nothing but good sentiment surrounding that. Many are banking on results being strong, so there is much less reason to sell and sideline at this point, hence, a drop below 270 really would be asking a lot.
Proved that many shops are still empty. Even primark had a notice up saying 140 is our maximum (and perhaps 60 were inside). . Before they used to have hundreds in the store all day everyday. Boohoo need to ramp up their advertising even more, they need to be much more aggressive imho. Perhaps they are waiting for this noise to quieten before launching new ad campaigns.
Just wait until furlough ends..businesses will get slaughtered left right and centre in the coming weeks and months. Boo will take it all on the chin and grow and grow as their model is perfect for these times and of course have no rent to pay on stores