Declining products17 Oct 2014 10:51
I sold a while ago, not surprised the share price is so low.
Johnston Press has slashed staff numbers in recent years and employed 4,350 people at the end of 2012 (a 23.1 per cent drop year on year). In 2006 it employed 7,849 people. A further 300 were cut in 2013. Lots more this year, so must be less than 4000 staff now.
The chief exec is pushing the digital dream where there is little cash. The money is in print media, which is in rapid decline. Bumping up cover prices and shedding staff. Look at the latest round of redundancies. All the photographers in the South. Relying on user generated content won't work. Sales will decline further, more job losses and more importantly fewer advertisers. It's the advertisers that will make the company money, I choose to spend elsewhere like facebook and hired a PR firm. Why spend money on advertising when you can get a PR firm to produce User generated content, and get in the paper for free - my PR firm charged less than the going rate for the Ads I took out. I think the share price should have been 5.5p after the rights issue. 3p sends me alarm bells and if I were still holding, I'd be calling for a new CEO.