RE: Consolidation1 Feb 2017 16:03
The price cited is an example, not the actual placing price:
"based on the closing mid-market price of an Ordinary Share at 17 January 2017 of £0.03325, the Company would expect to generate approximately £108 million (approximately US$130 million) in gross proceeds"
Also,
"The exact timing of the Global Offering, the number of, and the price range for, the American depository shares and, if applicable, ordinary shares to be offered and sold in the Global Offering have not yet been determined"
DYOR
.