Acquisition Target15 Jul 2020 12:33
This technology is prime for acquisition by one of the large marcom/digital experience vendors. Look to Sitecore, Adobe and Episerver as they consolidate the DxP market place. Chief Marketing officers spend the majority of their budget on content creation and as personalisation of websites increases the demand for personalised content that is highly effective does too. Knowing what content is most effective is a force multiplier and the technology that these DxP globals are investing in is all around content creation and efficiency! Check out marketo, salesforce.com, adobe, sitecore, stylelabs, etc.....