read it and buy boys5 Mar 2010 14:41
RNS Number : 1241I
Portrait Software Plc
05 March 2010

5 March 2010
Portrait Software plc
("Portrait" or the "Company")
Business Update
Portrait Software continues momentum with new product release and achieves highest ranking possible in second report from a leading global independent research firm
Portrait Software plc (LSE AIM: PST), a leading provider of customer interaction software is pleased to announce that it has been recognised as a "Leader" in Forrester Research, Inc's first ever "Predictive Analytics and Data Mining Wave"1, the highest level of ranking available within these reports.
This important industry recognition has even greater significance for the Company as it follows Portrait's showing as a "Strong Performer" in another recent Forrester report, "The Forrester Wave: Cross-Channel Campaign Management," Forrester Research, Inc., December, 2009.
Portrait is one of only three vendors that appear on both of these reports: SAS, Oracle and Portrait Software. Ranking very highly in these two reports demonstrates the strength of Portrait's products and further validates Portrait's differentiating message of "insight into action" - in other words attaining customer insight through predictive analytics tools and embedding that insight into every customer interaction across multiple channels.
These independent findings are timed well as they coincide with the launch of Portrait Dialogue 5, the Company's most advanced cross-channel Campaign Management module to date. This major release crystallises Portrait's "insight into action" message, realising the Company's goal to drive real time analytic insight into all customer interactions. Its uniquely powerful dynamic reporting capabilities will enable marketers and CRM experts to monitor cross-channel campaigns in real time and re-prioritise activity to maximum effect. Consistent with Portrait's other applications, ROI for customers will be delivered in months, not years.
"We are absolutely delighted with these findings. To be able to achieve such notable rankings on first showings in each of these Forrester Waves™ alongside specialist niche and global enterprise vendors alike, is testimony to both the advanced ability of our solutions and our capability as an organisation to deliver the high levels of support to our global customers," said Luke McKeever, CEO Portrait Software. "Our ability to embed insight into every customer interaction, whether it be inbound or outbound, differentiates us from a large number of other vendors and makes us a significant participant in the customer interaction market." He added, "Our new Portrait Dialogue 5 product is going to set the benchmark very high indeed."
Highlights from the Forrester Wave™ reports:
"Portrait Software provides one of the most comprehensive PA/DM solution portfolios for life-cy