Interview with Cipia from 30 Apr 21 - RFQ's question12 Sep 2021 11:42
'Driver monitoring for fatigue and distraction has become a major focus of automotive safety regulators and governments worldwide. This trend looks set to continue in SAE level 2 (partial) and 3 (conditional) semi-autonomous vehicles. To what extent are regulations driving increasing demand for DMS (Euro NCAP, EU GSR, SAFE act of 2020)?
'There is no doubt regulation drives demand. In all the RFQs there is a clear reference these days to the regulations. However, OEMs expect more. Once a feature has to go in because of regulation, it is not a differentiating feature, but a tax from the OEMs perspective. Therefore, they are keen on getting more from the system, to create added value that can be used for new experiences and differentiating models – within their own lineup and versus the competition. Facial identification of the driver, using the driver’s gaze for innovative HMI and other aspects. '
-
Legal and statutory regs driving demand for DMS but customers want weapons grade, industrial grade, low cost and max flexibility