StevieK and Charles + Lee14 Jul 2017 01:23
As investors will know, in late February, IDP completed the acquisition of colour cosmetics brand Stevie K Cosmetics and male grooming brand Charles + Lee for just AUS$50,000.
Stevie K Cosmetics is a ‘made in Australia’ brand of mid-priced colour products aimed at millennials and Generation-Z. Its key markets including Australia, the UK and New Zealand. Meanwhile, Charles + Lee, also Australian-made, is a premium range of men’s skin care products. Containing natural and organic ingredients, the brand is also RSPO certified. It is sold through Urban Outfitters in Australia, New Zealand, the US and Canada.
As part of the deal with Stevie K, Founder Kate Fissenden has been appointed as General Manager for the Group, responsible for the growth of both brands. She is operating on a three-year minimum contract. One sassy lady:-
http://www.leagueofextraordinarywomen.com.au/member-profile/kate-fissenden/
Think these brands are in very good hands.
From cliquemag.com.au:- Stevie K Cosmetics is the latest cosmetics brand to emerge from the graffiti-clad laneways of Melbourne. With a 12 shade lipstick collection that launched in February this year, Stevie K Cosmetics is seriously putting Australian-made cosmetics on the map.
Creative Director, Kate Fissenden said that all of our products are made here in Australia. I design and forecast each item in the collection and work with an expert team on perfecting colour and formulation. Each item is sampled and tested in the lab for longevity and quality and we also test ON PEOPLE to make sure it’s the best of the best. We don’t test any of our ingredients or finished products on animals.
Stevie K's website is being rejuvenated and is scheduled to be up and running on 1 August.
per owler.com, StevieK's estimated annual revenue is A$5m so just under £3m. and Charles + Lee A$7m, just over £4m. However, that is only their estimate and I am unable to verify it at all. If it's a reasonable estimate, how did IDP manage to pay only A$50,000! Sounds an amazing bargain!
Charles + Lee from their facebook page on 29 June:-
You asked, we listened! The Charles + Lee team are hard at work developing some new and exciting products and to help make room, we’re offering a massive 40% off ALL orders!
Preparing for the UK market?
Both of these brands could bring a large increase in the annual turnover of IDP.