Lucinda Bauer16 Jul 2017 01:09
Lucinda Bauer is Sales and Digital Marketing Manager for the Aus & NZ subsidiary and as I posted earlier she is at Cosmprof Vegas.
Her LinkedIn aim at IDP is to take ownership and develop engaging and memorable growth strategies among the InnovaDerma umbrella of health and lifestyle brands, including Skinny Tan, Skinny White, Stevie K Cosmetics, Charles + Lee, Roots & Prolong. Develop, execute monitor and analyze Facebook advertising which acts as the primary sales tool for the business across all brands. Perform this function for Australia, New Zealand, UK and USA to achieve monthly and quarterly KPI’s. Develop concepts and produce EDM content, Facebook content and Instagram content for AU, NZ, UK and USA to create a strong, memorable and exciting brand voices. Provide daily, monthly and quarterly reports for each brand and analyze potential issues or triumphs. Utilize Shopify as a successful sales platform for brands; perform basic coding, maintain comprehensive knowledge and implementation of apps, undertake all backend product and inventory management, use reporting functions to identify patterns, perform all customer service management tasks, such as refunds, confirmations, and follow-ups.
A very important cog in the IDP wheel.