Buying opportunity.26 Jul 2018 16:30
Posted on another bb Thanks to 53 Tom
Well according to comments from Ed Reginelli, our Finance Director, the GDPR issues that some like Facebook are encountering is providing significant opportunity for Rhythmone, as ad agencies look for guaranteed GDPR compliant inventory from suppliers that they can trust, and that there is a lot more opportunity to come for Rhythmone.
Rhythmone's Global Marketing Manager Nowak said at the AGM that their consistently high number one ranking on pixalate combined with their GDPR offerings and the support they offered to agencies to navigate the increasingly complex and fast changing internet ad space were significant factors to 'opening doors' and gaining new contracts.
Nowak said that agencies are increasingly wanting more choice away from the big players like Facebook.
Nowak also said that agencies were keen to receive the advise, support and added value that Rhythmone could provide and this was becoming a significant differentiator. Rhythmone are well positioned and are concentrating on the high cpm and higher margin revenue.