The Times article23 Jan 2023 20:10
Need for change at THG is all too clear, says bank
Jessica Newman
Monday January 23 2023, 6.50pm, The Times
Another profit warning from THG last week confirmed that, after years of growth and acquisitions, the need for a turnround at the ecommerce business is “apparent”, Numis has decided.
Numis, one of eight banks that helped to float the business, formerly known as The Hut Group, in 2020, laid out plenty of reasons why clients should sell the shares. As well as worries that margins will be harder to recover and other balance sheet concerns, another gripe for the analysts is Ingenuity, THG’s technology logistics business that helps other companies to sell online. Ingenuity has a lot to prove as a concept, let alone as a viable business, Simon Bowler, of Numis, argued, adding that it may be more of a “distraction than a valuable part of the business”.
The company blamed a slowdown in quarterly sales for its fourth profit alert in 12 months. It had hoped to generate profits of up to £130 million, but now believes that between £70 million and £80 million is more realistic. After falling by more than 3 per cent during trading, the shares closed flat at 54½p last night — a far cry from the 500p at which the company was floated in September 2020.