RE: FTSE 250 outcast Asos falls out of fashion in more ways than one28 Aug 2025 10:28
Nobody is using ASOS nowadays.. especially outside the UK there are so many other (better) options. The US expansion failed spectacularly, market share is shrinking dramatically. There's really nothing special about ASOS and this is fairly reflected in the share price. Where's the upside can someone explain?
It's not making money (see previous breakeven analysis), it's shrinking in it's key markets, revenues are going backwards and the CEO can't even speak English properly. Since he took over the SP has gone from £7+ to less than £3