RE: Berenberg have 250p target - over 100% upside27 Apr 2022 10:16
Great coverage of Berenberg's Buy note here:
Https://www.proactiveinvestors.co.uk/companies/news/980590/centralnic-is-accelerating-amid-more-diversified-adtech-landscape-broker-980590.html
"CentralNic is accelerating amid more diversified adtech landscape - broker
Many investors find CentralNic Group PLC (AIM:CNIC) a difficult company to understand, said Berenberg, or are sceptical of the future of the online ‘ad-revenue bonanza’.
But with growth accelerating in the first quarter of 2022, the AIM-listed company is tapped into trends that offer the potential for cash generative growth for several years, the analysts at the company’s house broker said, reiterating a share price target of 250p.
“We would argue that the growing network effects of the group’s advertising marketplace, along with a requirement for alternative approaches to targeted advertising (with the abolishment of third-party cookies), will allow the business to do quite well in the medium term,” the broker said.
Thinking about these network effects in the context of an undemanding low-teen growth forecast over 2022-2025, which the analysts expect CentralNic “to easily outperform” given that it has delivered a circa 23% organic top-line compound growth rate over the past two years, the valuation of around 11 times forecast earnings or roughly a 9% free cash flow yield for the shares “seems very cheap”.
Berenberg upgraded its forecasts for revenue, adjusted EBITDA and adjusted diluted EPS by circa 10%, 8% and 1% for the current year.
“The penetration of digital advertising as a percentage of total ad spend is clearly growing, but what is more interesting is that US advertising as a percentage of GDP has dropped by circa 30% over the past two decades to just under 0.95%,” the analysts said, citing reports by McCann and Benedict Evans.
“Some of this drop is because digital advertising is cheaper and more efficient, and this is why we think digital advertising dollars are here to stay, benefitting companies such as CentralNic.”
Rather than the ad revenue spend come to an end, the company should benefit from a more diversified AdTech landscape, they added, noting that every software vendor from Uber, Spotify and Netflix collecting acres of personal data to allow for more targeted advertising on their platforms.
As a result, they expect digital ad spend across multiple channels to be more diversified in the future, with the platforms outside of the walled gardens of Google and Facebook growing relatively faster.
The IAB’s 2021 Internet Advertising Revenue Report published in April showed ad revenues on search, social media, digital video and digital audio grew 33%, 39%, 51% and 58% respectively.
“A more diversified adtech landscape benefits a marketplace model such as CentralNic’s, which continues to add more sources of traffic and destinations of traffic both organically and via acquisitions.”