worldwide potential21 Nov 2009 18:29
It is hard to quantify a share such as this. If the company was to operate software on every cash machine in the world. If they were entitled to 0.001% of the revenue created by the ad campains for instance how much revenue would it create for them? If its just a matter of selling the software and support services to every cash machine in the world, europe and the states or even just europe! how much is it worth. What would someone pay for this new media. I would think the cashflow for europe alone would be more than 4 million (current market cap) but more likely 20 million. How many cash machines are there in europe? how many customers? I myself try not to pay attention to blatant ads. However, If I were to receive vouchers from a cash machine as you do with carparking machines, I would use them. i.e. BOGOF etc. This is a very positive advertising medium as you have a captive audience. I think the potential of this is clear and reinforced by the companies list of clients. believe it or not those stupid bankers know how to make money. So to quantify the potential here would IMO take a degree in economics, but one things for sure, with the cash balance of the company coupled with the amount of shares in issue and the current client list this company is going places. For those reasons alone this has to be a buy and hold. GL Rigger.