Made to Order21 Nov 2016 08:35
This may be of interest as an illustration of the changes that have been brought in of late by GAW management, the company has brought in a new "Made to Order" service, where select models that have been out of production are being made available to order for 1 week at a time about once a month with delivery within a month - essentially they collect all the orders then dig the moulds out of archive and do a large production run.
It has gone down VERY well with customers - previously, buying OOP models meant searching Ebay, Facebook, flea markets and convention bring and buy stalls, often paying well over original retail. GAW are now benefiting from the collector mentality among their customers, and in many cases bringing back customers who had not bought from them for some time if they didn't like the latest modelling style. It's not quite the 'free' money of video game IP licensing as there is still actual production work required, but it's a great step to create extra sales from existing but archived IP. (And personally I'm debating dropping about £50-£100 on this week's re-releases).