I was just thinking about2 Apr 2019 13:57
the possibilities of future advertising in gaming, it's obscene!
Could you imagine games such as GTA, there are unlimited amounts of space that can be bought, as effectively games like this are set in real life environments, billboards everywhere, cabs everywhere, shops, signs, malls...
You could effectively have multiple customers in one game or several different areas, some popular and seen more than others which will determine costs for space etc
It's definitely new and exciting, that's for sure.