RE: GETTING STUPID26 Aug 2022 23:47
Jonnie this isn’t the case…boo is a very financially stable company otherwise why would it be building a us distribution centre, taking on Gemma Owen as new ambassador, investing in revolution beauty and so on. This will survive this recession but maybe the next one could be make or break if performance doesn’t improve. It’s heavily shorted because it’s the perfect target. Online only as everyone is returning to shops this year after closures, record inflation, cost of living crisis and low consumer confidence, high private investor ownership = easy target to manipulate, drive the price as low as possible then buy back dirt cheap and make a killing.