Hargreaves: Asos is moving in the right direction18 Apr 2024 06:05
Asos (ASC) is still making turnaround progress despite falls in sales and revenues, says Hargreaves Lansdown.
The group reported half-year underlying revenues of £1.5bn, representing a fall of 18%, while underlying losses before tax grew 32.7% to £120m.
Analyst Guy Lawson-Johns said that falling revenues ‘may not feel like progress’ but ‘in response to a tougher environment, Asos is undergoing a significant makeover, shifting focus to profitability and cash generation’.
‘The move to enhance the balance sheet and get the business on track for a more profitable future is encouraging, but it hasn’t been easy for investors,’ he said.
Lawson-Johns said that ‘behind the scenes, there are early signs that strategic ambitions are starting to bear fruit’, as the firm streamlines inventory, releasing cash for investment elsewhere.
There have also been operational improvements but there are still ‘structural hurdles to overcome’ and it faces competition from the likes of new entrant Temu.
‘Successfully expanding into international markets, like the US, will be crucial for the company’s future,’ Lawson-Johns said.
The shares climbed 4.9% to 349.6p yesterday, but have shed half their value over the last 12 months.