RE: Final results21 Sep 2020 08:41
Took back control of the Superdry brand in China, by agreeing to exit our joint venture agreement with Trendy International
· Created the AW20 product range as a key milestone in our brand reset, under our new design philosophy, which clearly targets our nine consumer types through four distinct style choices
Julian Dunkerton, Founder and Chief Executive Officer, said:
"Our priority throughout the pandemic has been the wellbeing of our colleagues and customers. As with all retailers, we have experienced significant disruption to our operations, and this has inevitably had an impact on our FY20 results, but I'm proud of how everyone in the business has stepped up during this exceptional time.
While our underlying profit has been impacted by trading performance during the year, including Covid-19 related store closures, I am particularly pleased by how strongly Ecommerce has performed, with FY21 first quarter revenues nearly doubling year-on-year. This has been complemented by our increased digital consumer engagement, which helped drive a stronger womenswear mix than we have ever seen before. I'm pleased that we have delivered a good increase in the full price mix, which is up +12pts year-on-year and has had a positive impact on gross margin.
We are delivering on the reset of the business, despite the impacts of the pandemic. This has included re-invigorating the store design and layout, preparing for a relaunch of our website, and significantly increasing the number of options available both in store and online.
Above all, I am very excited about our new AW20 collection which will be almost fully ranged by the end of October and is the first full collection I've overseen since my return to the business last year. It reflects our new brand philosophy and a return to Superdry's design-led roots, which encompass a commitment to sustainability."
Current trading
Trading continues to be disrupted, but has improved from the end of FY20 as social distancing measures are relaxed and consumer demand gradually returns. Adopting a flexible trading stance, we have discounted more in recent months compared to the prior year to help clear excess stock which accumulated during the temporary store closures resulting from Covid-19. As at today's date, ~95% of our store estate and ~98% of our franchises have now re-opened with social distancing in place.