AJ Bell welcomes Asos-Arcadia deal2 Feb 2021 05:04
Asos (ASC)’s purchase of Topshop, Topman and Miss Selfridge will not be transformational but it will provide the online clothing retailer with further reach into the US market, says AJ Bell.
Asos has paid £265m for the stalwart high-street brands amid the collapse of Phillip Green’s Arcadia group. AJ Bell investment director Russ Mould described the brands as the ‘prized assets from the fallen kingdom of Arcadia’.
‘This looks like a decent deal and one that gives Asos the ability to earn higher margins from clothes that it was already selling through its platform under a previous partnership deal,’ he said.
‘It is important to stress that this is not a transformational acquisition, and that’s a good thing,’ he added.
Mould said there should be no culture clash or integration problems, with the brands slotting into Asos’s existing infrastructure.
‘By owning the Arcadia assets rather than just being a wholesale platform, it will have more control over supply chains and an opportunity to increase their reach, such as pushing the brands in the US via department store partner Nordstrom,’ he said.
Asos shares closed up 6.9%, or 310p, at £47.84 yesterday.