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TV demographics here sir....
https://www.thinkbox.tv/research/nickable-charts/tv-viewing-and-audiences/monthly-report/
https://www.thedrum.com/news/2022/01/21/sky-media-adapts-addressable-adtech-sponsorships-and-idents
Sadly this is the difference between ITV and their more innovative competitors - this is what brands and media agencies want to see, more accountability - not just in advertising but now within their sponsorship idents (which for those of you who are not aware isn't advertising)
But as everyone has mentioned multiple times on this forum, TV advertising only accounts for 50% of their business. Also worth noting revenues go up as audiences go down. ITV are down 5% across their network this year.
The Media Week awards is a back slapping exercise for those who bother to pay for a table. The ITV Lapooza event last night is their version of the upfronts - a platform to show the market what they have planned for next year, including new product innovations.. completely different.
I'm still not sure about a takeover by one of the 'US giants' there a lots of M&A but not involving linear 'ad funded' linear channels. Also majority of the content ITV makes is quite local, if you look at the Netflix, Amazon, Apple content its all designed for a global audience. I do think its worth more than the current level, but clearly the market doesn't!