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This is a good example of deal that Amazon /Apple are looking to do....not sure Saturday Night Takeaway can compete with 007
https://www.aboutamazon.com/news/entertainment/mgm-joins-prime-video-and-amazon-studios
@Franc I agree - more of a rebrand than innovation.
https://www.thedrum.com/news/2022/03/03/itv-launches-ad-and-subscription-funded-streamer-itvx-will-air-shows-linear
Really interesting piece on inflation in TV advertising. Worryingly TV ad costs go up when audiences go down and that seems to be the case.#
https://mediatel.co.uk/news/2022/03/01/january-cpts-bucked-the-trend/?utm_campaign=Strategy%20Leaders&utm_medium=email&_hsmi=205415662&_hsenc=p2ANqtz-99Svk6wVIkyL7c5agfgCvU9Pqm1mcA5ySFXNeeEP6iJh5sEfs55shqfG_k1IkWfeCXt6p_Ntq4X-60MegXCzJKeufWyX-y439Ot1Pts_dHoeWWLhM&utm_content=205415662&utm_source=hs_email