Nutrition Growth25 Jun 2025 09:41
Offline expansion across the US has been particularly pleasing with an almost 5-fold increase in doors expected during the year to c.8,400 (2024: 1,500). Notable US wins include listings in Walmart, CVS and expansion into additional GNC stores.
· Myprotein's move into both the offline and licensing space will see c.45 million units sold via these channels during 2025 through >40,000 global doors by the end of the year, enabling Myprotein to reach millions of new customers and further amplify brand awareness. The retail sales value of offline and licensed products is expected to be around £170m for FY 2025.
c.45 million units sold via these channels during 2025 through >40,000 global doors by the end of the year
Do you understand the sheer marketing cost to acquire the eyes of X amount of customers? That's not something you just breeze over in a report.