RE: Primark24 Mar 2020 09:23
Stock holding and fast fashion risks.
Primark sit on a huge volume of stock, both in store, in the warehouse and shipping orders from the far east.
This is OK when the churn of stock continues at the pace it has for Primark over the years.
The risk has always been 'what happens if they get a season wrong?'
To my mind that was a case of either making a bad buying choice, short summer skirts when the world wants long, neon when the world wants pastel.
I had never considered the risks of a global pandemic hitting so hard.
The impact is likely to be catastrophic for Primark Supply Chain. With stores closed they have no way to sell the stock - without opening up an online sales platform. They will still have committed order volumes for Summer/Autumn/Winter and suppliers will expect to be paid and to have the goods shipped out.
That leaves a cash outflow, it also creates a stock headache and a requirement for additional short/medium term warehouse capacity.
Worst case, they miss out on a full selling season, weather changes and they are sat on a significant volume of 'old' (obsolete) stock that they can either try to mark down/job off/ or hold for 3 seasons and hope fashion has not shifted too far in 10 - 12 months.
I know most of this is priced into the SP but further falls will not surprise me.
Good luck to all of the LTHs and staff.