RE: True worth9 May 2025 00:12
(1)
Janus 1
Everyone knows that for years, and probably before Dame came along, ITV as a company has had bad press and has been overlooked by City analysts. I am not sure whether the most important reason for this state of affairs is the issue of the board and generally personal issues, political issues, or that several people from that group have clearly been "burned"on ITV shares. From what I have heard, personal ambitions also come into play and the fact that Dame clearly does not care about these people, simply doing his job. To the whole situation, one should add the generally prevailing not the best perception of the entire sector and terrestrial television by all analysts, who basically focus on the American Big 7, and currently on AI. However, for some time now, there have been clear changes in the perception of the sector, because those who have remained on the market are strengthening their position and the rates of return on dividends are becoming more and more tempting. This is also causing more and more interest in acquisitions and mergers. Let's not be surprised, but companies that regularly pay 5-7% dividends, have good indicators and P/E well below the market average must arouse such interest. So in the case of ITV, the question is not IF, but rather WHEN a specific offer will appear. ITV does not have to hurry here. It is calmly pursuing its own development path, raising the valuations of its own assets and building a strong market position. And this position raises visible concerns from competitors such as Channel 4. There is also visible fear of a potential takeover of ITV by an even stronger player, although of course all the unfavourable comments speak of the need to maintain the independence of this station, mission etc. etc. In my opinion, the current valuation of STUDIO at around £3 billion is still underestimated. Firstly, it is based on the relative decline in financial indicators and generated profits due to last year's industry strike in the US, as well as the situation after the wave of fires in California. Secondly, the scale of STUDIO's operations, production scheme, licenses held, etc., all of this also requires valuation with a bonus much larger than the standard 20%. From my estimates, a reasonable valuation of this business is £3.5-4 billion. The rest of the company, whether terrestrial television but also the entire streaming and advertising part and external companies is valued by independent observers at around £1-1.2 billion. So today the fair value of ITV is around £4.5-5.2 billion, which gives us a share price in the range of £1.2-1.40. I believe that this is the share price under which no one from the ITV board will undertake any serious talks about a takeover or merger. To this must be added a certain premium, in my opinion greater than the potential 20%, because by buying ITV or STUDIO itself we are buying the largest player in this industry on the UK market and one of the largest in Europe.