RE: This is the sort of share26 Jan 2017 12:32
Hi Chris. From the Companies House website, the public record for Magic Media Works Ltd, the company in which Yolo has invested. It's abbreviated accounts so there's no P&L just a balance sheet, but it shows the stock levels at 31 December 2015, I'm guessing they didn't sell many/any before the launch in November off the back of the Yolo investment. The margin is a total guess but I've imported vaguely similar products before and the manufacturer was reasonably open. Once you'd done the R&D (which is either written off or capitalised as an intangible) the actual cost of the components isn't huge, you can bet that in a manufacturing run of thousands, the components of something retailers are buying for say £100 is costing tens of pounds, say £50 tops. So 50% margin. For the 2017 revenue it sounds like that margin would have to be shared with the distributors, say they want 20% (they sell to retailers at £100, buy at £80) then EJ is making £30 on a sale at £80, so 35-40% margins. Should be incremental revenue on top of the current sales levels though, as the distributors bring new outlets on stream. And also handle warehousing, credit, etc.