RE: Sunday press26 Apr 2020 16:16
Boohoo has found a way to adapt to the new normal. If people aren't venturing much outside their front doors any more, what kinds of clothes do they still need?
"People aren't really buying going-out items, but they are buying homewear - hoodies, joggers, tracksuit bottoms," a Boohoo spokesperson said.
"Sales of tops have gone up in particular, with everyone wanting to look smart on Zoom calls."
As a result, the firm has seen a year-on-year rise in sales during April, at a time when rivals have reported a collapse in demand.