Boohoo - Buy of the Decade8 Jul 2020 18:39
For several years, the Boohoo share price was the hot topic for AIM investors. The growth of the fashion company since its founding in 2006 has been dramatic. And the share price had gained over 1,000% over the past five years. It even managed to rally from the stock market crash in March to post fresh year-to-date highs just a couple of weeks ago.
Unfortunately, recent news has seen the share price halving at one point since the start of the month.
For me, the Boohoo share price slump (to 198p at the lowest but to 231p at time of writing) could make it the buy of the decade for my ISA. I’d use the Stocks and Shares ISA to shelter potential profits from capital gains tax.
Firstly, the news is reputational. Reputational damage story (which is what this boils down to) is unlikely to render a firm worthless. Sure, it’s deserves an investigation, and robust action on the group’s part will help it recover. The Boohoo share price is now close to halving since the start of the month, which is more than enough of a slump to account for the potential damage from this event.
Secondly, the market always overshoots with any reaction. We see this time and time again, with fear and greed pushing investors into making irrational decisions. During the stock market sell-off in March, we saw reputable FTSE 100 firms lose 20-30% in value. This was despite the business models being sound, and this was proven with a rally in the prices when the dust settled.
I believe this is the same for the Boohoo share price. A close-to-50% fall in just over a week seems like an overreaction from a technical point of view. The relative strength index (RSI) for the stock sits at just 14. The RSI measures how overbought or oversold a stock is. It ranges between 0 and 100, with anything above 70 being overbought and below 30 oversold. The 14 reading is the lowest since the bottom of the March sell-off. Beyond this, you’d have to go back to 2015 to find a time when it was this oversold from a technical point of view.