Boohoo - Nine Brands22 Jul 2020 17:34
For those of you who don't know much about Boohoo. Boohoo has nine brands, Boohoo, BoohooMan, Prettylittlething, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse.
Boohoo bought the American company Nasty Gal for £20m and turned it into revenue of £100m within 2 years. Boohoo increased revenue for just the Boohoo brand itself to £600m within 5 years. Prettylittlething increased revenue to £500m in 5 years. Boohoo bought Oasis and Warehouse for £5.4m and will soon have each of these achieving revenue of £100m. Boohoo are excellent at buying brands out of administration and making them profitable in a short period of time.
Boohoo's goal is to be the biggest global ecommerce retailer for clothes and they'll get there.