Member Info for Peoplepower1

Catering to the ‘Tiktok generation’, Boohoo is the fastest growing fashion company in the UK. By skilfully employing social media influencers coupled with local manufacturing processes, this agile business has bypassed the burden of owning or distributing through traditional shop front retail. In doing so, it has built a highly profitable direct to consumer platform generating Earnings Per Share (EPS) growth of 20% pa over the past five years.

Don't get caught up in the games. Hold Boohoo, get outside, enjoy life, it's too valuable to waste jumping in and out of shares.

Midway - jumping in and out of shares damages your wallet compared to holding. You've learnt that one already from jumping in and out of Boohoo. The problem is you won't admit it. At least be honest with yourself. Boohoo has had its ups and downs in the past and always come back higher and stronger. That's great management for you. Boohoo have been as high as £4.33 and will be back there and higher. Learn to do the research and hold excellent growth shares like Boohoo.

Jackin36 - well done you. Great idea looking at jobs to see if companies are doing well. And you found a month ago Boohoo were advertising 50 jobs and today they are advertising 70 jobs. Brilliant.

Did you know Boohoo have 9 brands, Boohoo, BoohooMan, Prettylittlething, Nasty Gal, Miss Pap, Karen Millen, Coast, Oasis, Warehouse? Their last revenue for year ending 29 February 2020 was £1.2bn. The global fashion market is worth £2,000bn with UK at £71bn, USA £330bn, Europe £350bn and rest of world £1,250bn. Boohoo are brilliant at buying brands in UK and USA cheap out of administration and making them profitable within less than 2 years. Boohoo are the best at using social media and influencers. Boohoo are seen more as a tech company because they're so savvy at what they do. The management team have the best experience, knowledge and skills you coudl want to run a company like Boohoo. Boohoo have no debt and £350m in cash.

I've calculated from the fundamentals for Boohoo that in 20 years time the Boohoo share price could reach £60. More than 3 times the share price of today. This is a share to hold for 20 years in an ISA and get rich. Research while you're holding to give you the confidence to continue to hold through every up and down of the share and the stock market. There are always ups and downs so you must always research to give you the confidence not to panic in these times.

Jumping in and out of shares damages your wallet and your health. Stress makes you smoke too much, drink too much eat too much and do no exercise. So hold excellent growth shares like Boohoo by researching them regularly and you'll live a long and happier life.

The global fashion market is worth £2,000bn. Yes, £2,000 billion.

UK is £71bn, USA is £330bn, Europe is £350bn and the rest of the world is £1,250bn.

Boohoo's revenue up to 29 February 2020 was £1.2bn so there's plenty more market share for Boohoo to disrupt and grab.

For me, the bonuses are a great idea. If you don't pay these, then what's to stop them going off and setting up a competitive company. The bonuses are necessary to keep them and to keep doing the excellent work they've been doing.

It amazes me on here how little posters know about Boohoo and yet are invested.

Let me remind you - Boohoo Group has nine brands, Boohoo, BoohooMan, Nasty Gal, Prettylittlething, Miss Pap, Karen Millen, Coast, Oasis Warehouse. Boohoo bought Nasty Gal, a USA company, for £15m and turned it into £100m revenue in 2 years. The Boohoo brand on its own grew from £100m to £600m in 5 years. Prettylittlething grew to £500m in 5 years. Boohoo bought Oasis and Warehouse for £5.4m and no doubt will turn them into £100m revenue in 2 years or less. Boohoo bought Miss Pap, Karen Millen and Coast out of administration and cheap and no doubt these will be turned into £100m revenue in 2 years or less. That's 5 more brands with revenue of £100m each making it £500m extra revenue within 2 years or less. Boohoo have no debt. Boohoo have £350m net cash. Boohoo are launching a new state of the art automated factory. Their warehouse Burnley is automated. They have social media presence that other companies would kill for. They employ young people who know how to use social media to its best. They're already on TIkTok, the new social media for age 20 and under. They use celebrities and influencers better than anyone else. At the last AGM Boohoo couldn't believe themselves how quickly a £1,000 Karen Millen coat sold out. They use a test and repeat system for their products. They'll have a run of 10 or 100 items done, see how they sell, if they sell, then repeat the order, if not then order no more.

Mahmud Kamani and Carol Kane founded Boohoo having worked together for years selling their clothes to the likes of Miss Selfridge, Top Shop, River Island, etc., etc. They saw they could sell their clothes for themselves hence Boohoo. They're excellent at what they do. Umar Kamani uses social media like a celebrity as well as running Prettylittlething. No doubt he's learnt from his Dad Mahmud and Carol Kane. Umar has an MBA so he knows what he's doing. He's brilliant as are all of them. John Lyttle has been brought in to be CEO from Primark. He grew sales at Primark to £7bn so he knows what he's doing.

Boohoo's revenue to 29 February 2020 was £1.2bn. Their last trading update for March, April, May 2020 was revenue up 45% in lockdown, amazing. Boohoo's share price has been up as high as £4.33 and only went down because of a reputational attack. Boohoo have stated revenue to 28 February 2020 will be up 25%. Boohoo are well known for their revenue forecast to be lower than what they actually achieve.

Boohoo are superb at buying brands cheap and making them profitable within a short time frame. They are seen as equivalent to a tech company because they're so good at what they do and so ahead of the game. They are seen as the future Amazon for clothes. Online has gone explosive worldwide with covid-19. Prettylittlething are now expanding into homeware.

The share price goes down because too many negative posts on here. Keep up with the negative posts and watch the share price go lower and lower. Negative posts scare off buyers as well as holders. Take responsibility for what you're doing to decrease the share price. Stop blaming AK and take a good look at yourself.

Don't say it's your money or this board doesn't affect the share price or any other excuse not to take responsibility. Everything you do has consequences including negative posts on here.

https://www.marketdataforecast.com/market-reports/supercapacitors-market

The Leicester factories scandal at online fashion giant Boohoo is likely to take as little as 5% off its sales, according to detailed social media analysis which found influencers flocking back to promote the brand in recent weeks.

Key to Boohoo's success has been its sophisticated use of Instagram and YouTube stars close to the hearts of its teenage customers. Its digital marketing through social media generally has set it apart from rivals, so search data from Google and other engines can give an accurate picture of trading patterns.

Analysts at brokerage Sandford C Bernstein today showed how Boohoo had brought vital influencers back on board after the scandal first broke, citing management's "behind-the-scenes" work to "retain and reassure" the social media stars who plug its products.

Boohoo may have also benefited from influencers' dwindling income from cash-strapped brands during Covid to persuade them to stay loyal, Bernstein said.

Research from social media marketing platform Socialbakers last month showed the number of brands working with influencers had fallen 37% on last year as brands pulled back on advertising.

"In a year when influencers are getting much smaller pay cheques than normal due to massive cuts in brand marketing budgets we are not surprised that many influencers chose not to drop Boohoo," the report says.

"After a brief period of quiet, influencers are now back in full force promoting items across the portfolio of brands."

Bernstein cited recent posts promoting Boohoo's Nasty Gal and PrettyLittleThing brands by fashion favourites such as the model Chandra (whose Lame.Cobain site has 231,000 Instagram followers) and YouTube star Sydney Crouch (with 242,000 Instagram followers).

Bernstein tracked social media followership of Boohoo's brands and found that, after a small dip after news stories last month alleged poor working practices at a Leicester supplier, the trend has now reversed for Boohoo, PrettyLittleThing and Nasty Gal.

On TikTok, followership continues rising with a particularly big spike for NastyGal in the past week.

Meanwhile, online search interest in the scandal has fallen and the #boycottboohoo hashtag use has tapered off in the past few weeks.

Bernstein analyst Aneesha Sherman said the scandal had "very limited residual social media effect - all is forgotten, back to business."

She predicted the impact of the scandal on sales would be to clip 5% off previously expected figures, with original predictions of 30% sales growth now more likely to be around 24% for 2020.

Most of that decline will be from third party platforms pulling the brand from their sites such as Zalando, Asos and Next, which Boohoo uses primarily to drive brand awareness.

Having seen its shares fall to 217p from lockdown highs of 412p, Boohoo now trades at 274p. Bernstein has a rating of "outperform" on the shares and a price target of 350p.

Plus online retail including homeware is exploding in the USA too - all looking great for Boohoo, PLT and the expansion into homeware.

Influencers need to earn their money too. Personally I would hate to have to do this as a job. Thankfully there are those who do it brilliantly.

The stock market is all about thorough research. It's not educated gambling. With thorough research chrisengland you could have still been in Amazon and Apple instead of selling out early.

Bill Gates has been on about a virus for years and no-one took any notice of him. However he still has his 103 million shares in Microsoft. No doubt he still keeps a good eye over them.

Don't just rubbish the possibility of researching thoroughly because you can't be bothered to try it.

wyndrum - obviously hit a sore point there. You said you were a millionaire and didn't have the time to make a billion now.

steveknowsnothin - have you tried researching thorougly, have you tried finding an excellent growth share and researching it thoroughly. Until you do then don't knock it.

Midway - How much more or less would you have made by holding all your Boohoo shares till now instead of jumping in and out of them? Unless you keep a tally of what you gain and what you lose jumping in and out of shares compared to holding then you don't know what works and which is best.

steveknowsnothin - it's not about a trophy hunt it's about using your valuable time wisely to research throughly so you don't get screwed.

wyndrum - and maybe that's why you've only made a million in 40 years when you could have made a billion by researching throughly an excellent growth share to buy and hold for 40 years. Jumping in and out of shares uses valuable time that you could spend researching excellent growth shares. Once you hold them, then you keep researching them to give you the confidence to keep holding them.

wyndrum - good question, the sky's the limit as they say. Boohoo have grown to £1.2bn in revenue with 3 brands over 5 years and reached a share price of £4.33. Boohoo have 9 brands now. Boohoo are excellent at buying brands on the cheap and making them profitable in a short time.

Boohoo bought Nasty Gal, a US company, for £15m and turned it into revenue of £100m in 2 years. Bought Oasis and Warehouse for £5.4m and no doubt they will be bringing in revenue of £100m in 2 years or less. Bought Karen Millen and Coast cheap as well as Miss Pap. Online is a huge growth retail business.

Prettylittlething are going into homeware. Homeware is becoming explosive online too. So Boohoo could double its revenue to £2.4bn by 2022 and possibly earlier making a share price of £9 and possibly more because share prices reflect future growth. So if Boohoo doubled their revenue every four years you could be looking at a share price of £50 maybe even £60 on future growth if I've got my maths right. That would mean a share price of over 20 times the share price of today which is £2.75.

Midway - how much have you made?

For me, it's about finding an excellent growth share like Boohoo and holding all of them in an ISA for 20 years plus. This is how to make the real money, the big money. Keep researching them when you're holding them and this gives you the confidence to keep holding them. For me, it's better to research one share thoroughly than to research 6 shares a little bit.

Failedbanker - Boohoo is a share to buy and hold in an ISA for 20 years plus and it'll make you rich.

Read everything you can find about Boohoo and then you'll know why it's a huge growth share. Research and patience are needed with shares. You'll never get rich jumping in and out of shares.