RE: Boohoo - Positivity4 Aug 2020 19:31
Pmoran1969 - I understand your sentiments. For me, how well have Astra Zeneca, Glaxo and Diageo done in the past 30 years compared to Amazon and Apple? Boohoo have 9 brands. Boohoo, BoohooMan, Prettylittlething, Nasty Gal, MissPap, Karen, Millen, Coast, Oasis, Warehouse. Boohoo bought Nasty Gal, a US Company, for Β£15m and turned it into revenue of Β£100m in two years. The Boohoo brand on its own increased revenue from Β£100m to Β£600m in 5 years. Prettylittething increased revenue to Β£500m in 5 years. Boohoo have bought Oasis and Warehouse for Β£5.4m and no doubt will turn each of these into Β£100m revenue in 2 years. At the last AGM Boohoo couldn't believe themselves that a Β£1,000 Karen Millen coat had sold out so quickly. Boohoo are excellent at buying brands on the cheap out of administration and turning them into profit in a short time frame. Boohoo use social media so well because their employees are young and know how to use it. They're always ahead of the game when it comes to social media. They use a test and repeat system which means they have products done in runs of 10s or 100s, put them up for sale and see how they sell. If they sell well, then they repeat the order. If not, then they don't. They're about to launch a state of the art automated factory. They'll do it and do it well. Whatever they take on, they do incredibly well. Their management team have worked in the clothing industry for 30 years and know what they're doing. The two co-founders Mahmud Kamani and Carol Kane have worked together for many years selling clothes to the likes of Miss Selfridge, Top Shop, River Island, etc.etc. Carol Kane was the designer. They're a brilliant team. Umar Kamani has done superbly with prettylittlething, no doubt learning his skills form his father Mahmud Kamani and Carol Kane. He also has an MBA and knows what he's doing. William Hill and Marks and Spencer would love to have what Boohoo can do. Warren Buffett would see on fundamentals that Boohoo is an excellent value and growth share to buy and hold. Boohoo will be way ahead of the game if and when they need to be for eco warriors or anything else. They're too savvy and will know exactly what to do if and when they ever see this happening. There's loads more I could say about Boohoo which I can't think of at this present moment. So, I'll say here, please do as much research as you can about boohoo and you too will agree with me that they are a share to buy and hold in ISAs for at least 20 years and more.