RE: A little comparison14 Jun 2023 18:13
It's not complicated. It's not market makers, funds, shorters etc. It's simply more sellers than buyers. The price is going down.
Boohoo is only surviving. There's more and more competition out there. No-one knows if Boohoo will ever become profitable again.
Expanding a business too quickly by taking on so many brands can be the end for some companies.
Boohoo has lost focus.
In the beginning about 2015 Boohoo was a growing business. This lasted to about 2020 and since then it's been going downhill.
The first mistake was paying a huge sum for Prettylittlething. In the IPO Boohoo said they would be able to buy 100% of Prettylittlething for £5m. All of it for £5m. This ended up at something like £300m.
Second mistake pushing suppliers to provide cheaper and cheaper prices so the suppliers ended up not paying their employees fairly.
Third mistake buying loads and loads of brands when they should have been concentrating on Boohoo, Boohooman, Prettylittlething and Nasty Gal.
Instead of buying all the extra brands, they should have been setting up a warehouse/distribution centre in the EU and US.
They've made too many mistakes and may never come back from them.