Pasting12 Dec 2018 10:28
All retail is being clobbered at the moment, the drop here given the trading statement seems ferocious though imo.
Superdrys business model is the best in the UK clothing industry, as it stands and given the UK clothing market is fraught with issues surrounding consumer spend, high rent and rates, globalised competition, meaning brands have to spend more ATL and BTL to win new and retain existing customers super has done well, and its one of the actual few brands that is UK and global.
Yesterday mysale got smashed around, again another great biz model that works and delivers.
I think the city/market doesnt just knee jerk to one set of result anymore it does the twist and instantly red pens it without getting its brain cell around the fundamental fact that this is a global recognised brand.
Id be far more worried about some of the other big promise companies on the market today, certainly in tech sectors where the UK cnanot compete anywhere near to the quality of US or Far Eastern thinking...
Retailers and clothing brands esp are an easy target at the moment, and all todays drop does is make someone in the city look busy, and gives the financial media something to write about.
Too many city know-it-all armchair supporters commenting on matters they just dont understand, given the wider appeal of the brand, its early stage moves into new market segments, reducing seasonality peaks and smoothing out the sales profiles.
All imo.