AJ Bell and others30 Mar 2026 13:41
Danni Hewson, head of financial analysis at AJ Bell, said: "The retail backdrop may be unhelpful, and a battle with its largest shareholder Frasers ongoing. But Boohoo, trading under the Debenhams banner, does seem to be getting some traction with its turnaround efforts."
Aarin Chiekrie, equity analyst at Hargreaves Lansdown, said: "The group's pivot to a marketplace model is driving much of the improved financial performance, allowing sales to scale quickly as more sellers are brought into the fold. The third-party sellers also own the stock and are responsible for picking, packing and shipping orders, removing a host of costs and inventory risk from Boohoo's operations. As a result, fixed costs have fallen by more than £50m to £119m, and are expected to fall further to around £100m this year.
"Progress on trimming the cost base has been impressive. But long-term growth will rely on moving the top line in the right direction. While sales trends are improving, they're still in negative territory, so it's a key area to watch, especially in a competitive retail market."