Peppa Pig US Merchandising23 May 2012 08:37
US Peppa Pig merchandising kicks off in August....$$$$
Entertainment One Taps Joan Grasso
LONDON - Entertainment One Family (eOne Family) has appointed Joan Grasso, vice president, licensing for North America. In her new position, Grasso will lead the U.S. merchandise launch of Peppa Pig this August and implement an integrated marketing program to support the brand's debut at retail.
Based in eOne's New York office, Grasso will work closely with Peppa Pig licensing partners like Fisher-Price, in addition to seeking new partners to help drive the brand's North American licensing program.
Prior to joining eOne, Grasso worked with from Chorion Silver Lining where she was vice president of toys and games licensing, where she worked on Mr. Men/Little Miss, The World of Eric Carle, Beatrix Potter and Paddington Bear. Grasso also worked as vice president of domestic licensing for American Greetings, senior director for toy licensing at Nickelodeon and as marketing director at Fisher-Price.
She will report to Andrew Carley, head of global licensing, eOne and be responsible for developing strong relationships with licensees, retailers, promotional partners and broadcasters. She will also manage budgets and explore commercial opportunities for Peppa Pig and other eOne properties across film and TV.
http://www.giftsanddec.com/article/551524-Entertainment_One_Taps_Joan_Grasso.php