JD Increase and his SP average +9 Feb 2024 20:30
In the last 4 years Julian Dunkerton has increased his holding in Superdry by over 10 Million shares, (paying between 70p - 270p) with a larger majority of that being paid above 140p.
His average is a lot higher over the last 4 years than 'his last purchase within the last 12 months' and this is a point that some of you have missed here. His total purchase of Superdry over the many years is a lot more than £40 Million and to be able to take this back under his control while turn around is in progress (And doing much better than expected I will say) will be extremely attractive, not just him, but other parties within the retail industry expecting a rebound.
Superdry is a strong brand and a quality item, so many of stocks are still in Covid recovery states (if they have made it out) and currently restructuring stores to make it more profitable and moving more online (although late to that party I would say, we all know the trouble UK high streets have gone through even before Covid due to amazon and online presence), the brand and reputation is still very much alive.
That's what investing is about, seeing things that others don't and making the most of the opportunity while you can, outside of the balance sheet, there is real potential here and I think JD is going to try and grab this opportunity by the balls, because aside from being a man of integrity and believing in his own work, he is a business man that had the savy to start this brand in the first place.
Fortune favours the brave, and this goes as much for JD here than it does for investors trying to make money, I'm slightly envious that he will be taking this private.