RE: Ingenuity9 May 2024 12:22
Please don't tell me that is another rebranding of sorts Yorek and just as things were marginally picking up.
I found it interesting in yesterdays Boohoo update that they have moved to a Debenhams Marketplace model with consumer brands selling through their website on a commission based model. A bit like Amazon marketplace and B+Q (Diy.com) marketplace.
"We continue to take actions to deliver on our goal of bringing the entire group back to profitable growth. In FY24, we completed our investment cycle with the launch of our US distribution centre and the successful delivery of our Sheffield Automation project. Sheffield is already delivering significant efficiency improvements, which, together with the traction of Debenhams marketplace, is generating margin improvement across the group. We have also taken steps to transition several of our labels over onto Debenhams marketplace to drive enhanced profitability. This proved effective during the year and is something that will drive additional profitability going forward. These factors, combined with improving market conditions, give us strong confidence in our medium-term outlook."
So we / THG pivot away from a marketplace type model and go whale hunting instead about 2 years ago - landing a big whopping ZERO to date - and everybody else seems to be pivoting the other way to their own "marketplace" selling and picking up decent business and probably some of which we actually gave them.
Might account for why we never seem to see any published strategy anywhere.
The word Pivot seemingly equalling present strategy not working and a time to change track.
The cynic in me says we must be about to see a pivot @ THG Nutrition what with a 9% fall in revenue. Lucy Gorman btw had it working and growing nicely. So who chose to rebrand? Who chose to invest in the MyProtein Kitchen? Who chose to move it into bricks and mortar retail at a substantially reduced margin? Who chose to sponsor the constantly last Williams F1 Racing Team?
Hardwell, from your comments do you have some insight on THG Nutrition that we can only guess at?