IDG14 Oct 2009 10:32
Article from a conference last week
Ana Stewart, CEO, i-design Group, whose advertising on ATMs in the U.K. has expanded five-fold in the past 12 months and has already expanded to Greece, says that the company is now looking at expansion into France and Canada.
“Canada has a similar banking system as the U.K., with a few big banks,” Stewart told DailyDOOH. “It would be an easier market to develop than the U.S. where there are dozens of smaller banks. And most of the technology is compliant and able to deliver advertising.”
Full content here http://www.dailydooh.com/ Under News October 13th 2009