RE: SAS platform @ Oke19 Feb 2023 08:30
Hi Canary
Agree with your gist below, THG built their own platform for Beauty/Nutrition, they then built a User Interface (UI) effectively a wrapper that could be white labelled and ingenuity Commerce was formed
For multiple reasons the model being end to end didn’t work , cost being one of them
when we look at Shopify who are offering a similar service their revenue is less than 1% of GMV - posted the link to the Shopify CEO disclosing the margin this week
THG have £19B GMV capacity and only 15% being utilised, THG need to develop a platform to satisfy the ‘ whale’ clients, and fill the above ,suggest this next Gen service will be highly technical and bespoke per partner (whale) utilising AI and with a complexed UI managing the clients API’s, THG have identified the cost to build this out at £80M + a year intangible capex - they spent £78M on same in last audited accounts so it’s in line plus they advised us capex would be 5% of revenue going forward
The Autostore JV whilst not being exclusive is interesting, they won’t be managing / providing a full platform, the end client uses their own, THG will provide the UI / manage the API’s between all parties
Autostore say the end client will still have to fund up to 30% upfront of the cost, THG should get paid something same time, thereafter PAYG, I guess it’s just the time lag from now generating sales, worth noting this should be high margin £ARR
So from a technical point of view (SaaS) Ingenuity has pivoted but needs serious upfront £cash to deliver
Personally I think Moulding will pull off an innovative plan to fund and avoid using the FCF / debt via the Core and de risk the PLC, we just don’t have headroom to fund internally not without damaging our credit rating any further and all the issues that brings
A link up with Boots makes a lot of sense and could work for all parties ?
Now back to just 6p away from where we closed before the trading update a month ago, the market is anticipating, fingers crossed