RE: question the marketing - por/inexperienced digital (and some opinion on the consumer study vs random4 Apr 2022 20:28
i hope so. but one person? need a small team... CX people, UX, digital..... especially in this line if business its digital.... i mean, you guys seem to trust SA... but who goes to launch with no marketing or launch plan? The fact that the board / ir anyone else did not ask this of SA says to me total inexperience. The fact they didn't look to Opti and think "slow sales, let's avoid that scenario and lack of digital sales/marketing". Says lack of communication, lack of nimbleness, lack of ability to learn and improve. Lack of sales/marketing innovation.....
I mean, with hindsight. Having no launch or marketing strategy?? Doesn't that now seem totally naive? What other business (even one man bands on linked in) does that?
Oh and to the guy who said im not invested. Of course I am, why else am i on this BB?
Does the above not make you question the experience of SA/the board/both? What possible reasons can their be? And now, trying to do a relaunch after failed no launch.... its really bizarre. The product from BRIGHT is "decent" and we dont know long term. But the results were not EXCELLENT. They were good in the short term. Hardly conclusive.
A lot of uncertainty. But lets see how long it takes to update content/website... my guess is not until May/June.... and that is a simple couple of hours work..... and as a small company they should be nimble... if they are not and/or inexperienced as they appear, how will they succeed in such a competitive market? Maybe best if Croda buy and just do it properly to maximise sales....