Citywire article this morning on WH Smith4 May 2021 08:49
Not a plug for WH Smith, post the article because there are similarities with SSPG in terms of its exposure to the travel market:
Peel Hunt: WH Smith is ‘undervalued’
Peel Hunt is not that interested in interim numbers from WH Smith (SMWH) but the broker is excited by the outlook and says the post-lockdown restart of travel will boost the undervalued newsagent.
Analyst Jonathan Pritchard retained his ‘buy’ recommendation and increased his target price from £20.00 to £25.00 on the stock, which closed down 0.3%, or 5p, at £18.10 on Friday.
He said interim numbers were ‘of limited interest but the outlook is very exciting’ as the newsagent embarks on a major store opening programme. The company is planning 100 new stores, two thirds of which will be in the US.
‘It is clear that WH Smith sees the prospects for its travel business in a much more rosy light than its competitors do,’ said Pritchard.
‘Short-term fluctuations are out of its hands but long-term, this is a strong business that is getting stronger. The shares are undervalued, as WH Smith continues to take global market share and grows earnings beyond previous group highs.’
Pritchard added that WH Smith will continue to ‘get stronger and is a must for growth funds’.