KPI figures11 Feb 2021 10:14
Tremor put out their KPI figures in trading statements and I see them drift by, but the proportion of revenue these are now generating is starting to make me sit up - it looks to be about 46% for FY2020, compared to 14% in FY2019. In Tremor's own words: ...our key performance indicators ("KPIs"), which were introduced earlier in the year to monitor the revenue growth of our core strategic growth drivers.
Of course do double-check my figures and make up your own mind if this is something of interest. I was interested to draw a graph of the KPI numbers so threw them into a spreadsheet and it looks good and does seem to corroborate Tremor's more assured and confident tone in their recent statements.
FYI here's the numbers I pulled out of the trading statements and results announcements that you may like to use for your own graphs,
Connected TV CTV / Private Marketplace Packages PMP / Self-serve Demand Side Platform
Q1 2019
2.2 / 0 / 1.6
Q2 2019
3.9 / 1.2 / 1.8
Q3 2019
10.8 / 1 / 1.3
Q4 2019
18.1 / 1.9 / 2.3
Q1 2020
13.9 / 8.5 / 4.2
Q2 2020
14.2 / 6 / 4.2
Q3 2020
26.1 / 16.3 / 10.1
Q4 2020
41.1 / 24.5 / 16.7
or the same figures in "CSV" format you can load straight into a spreadsheet (hopefully),
Revenue KPIs,Q1 2019 ($m),Q2 2019 ($m),Q3 2019 ($m),Q4 2019 ($m),Q1 2020 ($m),Q2 2020 ($m),Q3 2020 ($m),Q4 2020 ($m)
Connected TV,2.2,3.9,10.8,18.1,13.9,14.2,26.1,41.1
Private Marketplace Packages (PMPs),0,1.2,1,1.9,8.5,6,16.3,24.5
Self-serve Demand Side Platform,1.6,1.8,1.3,2.3,4.2,4.2,10.1,16.7
,3.8,6.9,13.1,22.3,26.6,24.4,52.5,82.3
Looking good from here!