RE: High volume12 Feb 2019 14:15
i'm not so sure the bed in a box game is nearly up completely though...
I am comforted by the fact that the BOD at EVE had already recognised this months ago and are implementing the bed-in-a-box next gen model, ie, the growth is in the ancillaries not just the mattress. Thats my reading of it.
Personally I think they need to implement a customer engagement framework focusing on life stages, birth (cot), first bed, double, moving out, marital home, new bed etc and try and engage with their customers through their life stages, that is how you gain loyalty and hopefully a growing and prosperous business.
Pillows, Duvets, sheets etc are all items that need replacement on a annual / two-yearly cycle... I think can find success as we move into this model of repeat purchase...
Best Noddi