Materially undervalued on a DCF19 Jan 2026 13:57
The Brokers have materially undervalued IIG (or at least HUI10) on a DCF even with the upsides they are giving here:
Zeus: 5.1x from here
Progressive 8.9x from here
Zeus, for example, have erroneously stated UK Lottery usage is 30%. This is only for the National Lottery, not including all the others inc. Thunderball Lotto etc. Add these in and you get 50% adult players - a very big difference. Given that China has only two national lotteries and HUI10 has the sole rights to digitise both of these, Zeus should really use this number as its benchmark for the TAM.
But that's if you believe the UK, versus say other countries in the Chinese diaspora (eg HK and Singapore) are the best analogues for estimating TAM.
Were you to take the view that HK and Singapore are better analogues, then you would get a TAM of 67% for HK and 70% for Singapore. Now that 'pretty big difference' expands to a huge difference.
But OK I have used the 50% number in my DCF (which is the same also for US lottery adult player engagement). So add on another 20% of the 1.1bn Chinese adults to the TAM. Then we come to the next gap in valuation - namely terminal date.
The brokers stop at 2029, and while even here the number spiral upwards, it's nothing compared to what you get were you to take your DCF numbers to 2035, where maturity is reached (bear in mind also that HUI10's patent is good until 2037) and scale is achieved.
The numbers now become simply outlandish. At stable state, revenue is printing at $81bn with a net profit of $48bn. This is the beauty of a capex-lite business with a monopoly (ie no competitors to disrupt) and a flywheel effect as it gets other commercial entities onboarded into its ecosystem and the ecosystem (not just the 'digital transformation of China's lottery') becomes the core value driver for the business. The ecosystem takes on a life of its own.
But to get these numbers you need to take a view to 2035 and be realistic also of the engagement among adults, which I don't think Zeus have been. If we apply the numbers from a DCF like this, we are not talking of a 10x or even a 100x from here, but over 1000x and in effect a business that sits alongside Tencent and other megacaps in the Chinese market.
Ofc the problem then becomes one of getting the cashflows from HUI10 into IIG, which I don't think will be easy.
That said one doesn't need to worry for a 2035 home run. First base here will serve shareholders very well indeed, assuming the company can execute effectively. It's also hard to see how Chinese state support will wane given that China probably doesn't like the look of other neighbouring countries running digital lotteries, and it being left behind in this regard, inc the missed revenue opportunities for itself.