RE: News5 Jun 2026 16:27
I think the buy out of Enielle could be a good move, lets face it with the management we had and the routing we went down it was a failure, you can have the best product in the world but if you don't have the experience in selling it and getting it out there then it does nothing.
Enielle has really for years been creating a serum and not really sold anything, but has lots of science and testing behind it, when you check there website after using it the results look visible in weeks which is quite impressive, before and after pictures.
There seems to be new products also like the suncare spray coming soon at SPF 50.
from co-pilot
2016 – Founded Enielle is established in Zurich as a premium skincare startup focused on lectin‑based formulations.
2017–2020 – R&D Phase Development of the T‑Mero‑Protect® ingredient, clinical testing, and formulation refinement.
2021–2024 – Pre‑launch & soft‑launch Small‑batch production, clinical studies, website launch, limited online availability.
2025 – Limited commercial availability Product can be purchased online, but sales volume remains very low.
2026 – Acquisition by Incanthera Enielle becomes part of Incanthera’s dermatology portfolio.
Skin and Cell has basically bought a company that has done all the work, trials and testing and serum that is clinical tested, also £3 million has been spent to get Enielle to this stage.
The management team going forward needs to relook at there website, i personally think the Enielle website looks more serious, has the before and after pictures to help plus information and the Skin + Cell just comes across to focus on young girls who can not afford these prices.
Enielle comes across Elegant, luxury‑skincare energy.
Skin+CELL — comes across, Clinical, biotech
Both have a very high pricing range that is not affordable for most people out there, a lot needs to be worked on if we are going to connect and sell.
As we have a new management team, I have asked the company going forward what will be done and the company is working on interviews and POD casts out there and better communication is required.
We also need clear strategy going forward.