SFOR - BBC Coverage on Sorrell & S429 Sep 2018 18:32
by the Business Editor, Sat, 29 Sep 2018.
Highlights:
"The New EMPIRE is under construction. The advertising world of the last 30 years was built on the growth of US-based multi-nationals around the world - WPP benefitted hugely from that growth."
"S4 intends to piggyback on the growth of a few very powerful companies."
"S4 is a way of earning a royalty on the future of 7 co*s - AMAZON, APPLE, GOOGLE, FACEBOOK, MICROSOFT, ALIBABA & TENCENTS."
"The SEVEN SISTERS, he calls them. Having a small co we can respond quickly to the fortunes of these co*s."
"..but what I am most interested in is building a business to SCALE. There is no doubt that Sir Martin Sorrell remains a GIANT of the advertising world. His drive & DEAL MAKING appetite shows no signs of fading."
"After all, he*s got a new baby to look after." [Ref to S4]
https://www.bbc.co.uk/news/business-45682494
COMMENT:
Some background to what Sir Martin meant by the 7 sisters.
USA:
"Amazon is now the 3rd largest DIGITAL Ad Platform in the US."- Fortune [ Google to read]
Amazon is behind FACEBOOK & GOOGLE, 19 Sep 2018 by e-marketer research. [Google to read]
CHINA:
"What you need to know about the WORLD*s LARGEST ADVERTISERS/CMO."- Adage.com, 5 Dec 2018
"ALIBABA , TEN CENT, REWE Group [Germany], PSA [France] , Renault [France], Aeon [Japan] , Carrefour [France], Telefonica [Spain], Vodafone [UK], SAIC [China].." [Google title to read & check].
So, an opening gambit.